Bantam are spending thousands of dollars on posters and TV spots with the date prominently displayed. If they do that and get the date wrong, it will backfire badly on them. Fans would be cheesed off, booksellers (who have to explain to people why the book isn't out) would be cheesed off and so on.
And for working often at a big advertising agency, there's even a lot more complicated kitchen details involved, for e.g. Bantam's media agency has negotiated all the floor display deals, the ads placements etc. and when a broadcaster is involved as well (as is the case) their respective agencies are coordinating their campaigns. None of this is done overnight, hardly. It's planned over months, and months before the launch. Martin has kept quiet on his side, but very obviously those involved have known for quite a while this was the plan, and there's no more obstacle on Martin's side.
The very idea Martin might miss the deadlines is ludicrous at this point.
We have a date! From George! Rejoice!
03/03/2011 02:10:17 PM
- 2861 Views
Thanks for the news. A few questions.
03/03/2011 02:38:35 PM
- 1947 Views
Re: Thanks for the news. A few questions.
03/03/2011 03:59:34 PM
- 1579 Views
Thanks for the info. Any idea if...
03/03/2011 04:07:44 PM
- 1494 Views
Yes (some minor spoilers over which AFFC POV characters are in the book).
03/03/2011 05:44:41 PM
- 1509 Views
Chinese Democracy had a date too. Or a couple of them
03/03/2011 03:20:26 PM
- 1608 Views
You know, Axl Rose went through my mind when I read this as well...
03/03/2011 03:21:59 PM
- 1674 Views
I'm used to waiting, I'll just wait until it comes out on paperback.
03/03/2011 05:11:11 PM
- 1458 Views
Are you in the US?
03/03/2011 05:46:06 PM
- 1473 Views
I might just wait and go get it at the library, then I'll have a few less years to wait for Winds.
04/03/2011 12:54:45 AM
- 1456 Views
Dear God I thought this would never happen
03/03/2011 05:22:03 PM
- 1583 Views
Dear God is right, you're alive!
03/03/2011 08:55:33 PM
- 1343 Views
Barely
03/03/2011 09:03:46 PM
- 1531 Views
Too late. I've already given away my GRRM books to the library and I'm not going to go back to ...
03/03/2011 05:29:09 PM
- 1424 Views
Not even a tiny bit of joy? *NM*
03/03/2011 08:56:17 PM
- 939 Views
Nope. Nada. Zilch. GRRM who? Yeah, it's like that. xD *NM*
03/03/2011 09:03:59 PM
- 967 Views
i'm with Bookwyrm, i might pick them up when the series is done, but i gave up on him as an author.
05/03/2011 11:06:14 AM
- 1554 Views
Do we have another AFFC in terms of quality and let-down? *NM*
03/03/2011 06:26:42 PM
- 984 Views
I'm just glad I'm not the only one who thought that AFFC was bad.
03/03/2011 08:25:38 PM
- 1300 Views
I keep thinking I am the only one who didn't think AFFC was bad *NM*
04/03/2011 09:43:44 AM
- 905 Views
I'm curious: A Question
03/03/2011 08:14:21 PM
- 1618 Views
Curiosity killed the cat!
03/03/2011 09:00:20 PM
- 1401 Views
It probably won't come out on July 12th.
03/03/2011 08:29:28 PM
- 1329 Views
I think it will, so there
03/03/2011 09:01:21 PM
- 1493 Views
Re: I think it will, so there
03/03/2011 09:03:05 PM
- 1497 Views
If you knew that the flaming-pitchforked angry villagers were en route....
03/03/2011 09:13:28 PM
- 1358 Views
I'll believe it when I'm holding a copy in my hands! *NM*
03/03/2011 08:42:08 PM
- 876 Views
And you'll take it from my cold, dead ones
03/03/2011 09:02:25 PM
- 1371 Views
I do not mean to gloat
03/03/2011 09:59:48 PM
- 1558 Views
Good thinking...
08/03/2011 09:51:22 PM
- 1584 Views
Awesome. Amazon better get it delivered very soon after that date. *NM*
03/03/2011 10:11:18 PM
- 888 Views
I think they will.
04/03/2011 12:41:38 PM
- 1394 Views
Hm, yes... the real question is, which of the three will deliver the soonest.
04/03/2011 06:44:49 PM
- 1512 Views
Savage cabbage!
03/03/2011 11:34:10 PM
- 1518 Views
<head explodes> *NM*
04/03/2011 02:50:48 AM
- 840 Views
You made a mess *NM*
04/03/2011 12:43:52 PM
- 892 Views
<still standing body twitches a half-step then slipping on own splattered brain matter> *NM*
06/03/2011 02:27:09 PM
- 882 Views
I just screamed like a Justin Bieber fan. I ain't ashamed, either. *NM*
06/03/2011 04:40:33 PM
- 828 Views
I don't see an ebook version available yet!!!
07/03/2011 08:06:47 AM
- 1116 Views
Boo. Though maybe it's just the B&N and Amazon sites that are wrong.
07/03/2011 01:11:23 PM
- 1405 Views
I'll read your book George, when it actually comes out
08/03/2011 05:49:33 PM
- 1467 Views
Re: I'll read your book George, when it actually comes out
08/03/2011 08:35:36 PM
- 1538 Views
I know the in accuracies in believing Amazon
08/03/2011 10:43:17 PM
- 1691 Views
Borders is offering a 50% discount in pre-orders and I didn't bite. That's how over GRRM I am. *NM*
10/03/2011 02:51:41 PM
- 901 Views