Perhaps Yahoo will succeed where I failed. Though I doubt it. Whether I make the observation or Yahoo does, however, it remains ironic that Brits are usually the first to object to use of a term they invented. Association football-->soccer, to distinguish it from a host of other games (including no less than two forms of rugby and two more derivatives of it, unless you want to count Canadian pro and/or US college football as still more) that could just as easily be called "football" and often are. The British quite rightly chose a term that would unambiguously identify association football as such; likewise, I've come to refer to US football as "gridiron" when I know fans and players of other games are around, to make clear I don't mean Aussie rules, rugby league/union or soccer (and also because, much as with soccer, most Aussies will quickly recognize gridiron when I call it that. )