In many better funded schools, public and private, kids are now starting Spanish in the early grades. My nieces (10 years old) started in first grade. I have been seeing that more and more.

When I was growing up the idea that kids would begin learning Spanish at any point before electing to take it in High School was unheard of.

Much of our product labeling on everyday products on store shelves is no in both languages as well. That started in the last five years and was (in my opinion) driven by economics - companies wanting to sell their products recognized the need for bilingual labels.

The scope of Spanish use in America has greatly increased in the last ten years but has really accelerated in the last five. Even I am pretty (impressed?) with the number of people I see trying to learn Spanish that would never have given a second language a thought a decade ago.