First, I didn't want the lit screen so I was only looking for the unlit screen. I stare at a computer at work 8 to 12 hours a day and then a laptop at home for the net. I didn't want to read on a lit screen, my eyes need the rest.

My second criteria was that I just wanted to read books. Not magazines, not comics or anything like that. I wanted something efficient and straightforward. No apps, no touchscreen, just buttons to turn the page and read. Unfortunately there is a small touch strip across the bottom of the Nook (which I hate).

I did look into the Kobo at first but I just didn't find it that "nice". It seemed a bit cheap. I would have preferred to support Borders as they are a business in my state but there were rumors of their demise (bankruptcy) and I wasn't familiar with Kobo or their services. I looked into the Kindle but the big turn off was the formatting issue. I think it is ridiculous that they insist on their own format when e-reader owners prefer ePub. It felt very Apple-ish to me with them refusing to get in line with consumer demands and insist on having to use their format.

I've been happy with the Nook although as I mentioned I don't like the touch screen part. I also wasn't that impressed with the battery life. Once I started hammering out my first book it started draining too fast in my opinion. In all fairness I did hear they battery life is better now.

I would still consider a Kindle one day if Amazon would give their stupid format up, but until then I'll stick with Nook models.