I actually think I like it. Sort of. Anyway, if I were to get a beetle, I'd want the original.
To Be Cute as a Bug Isn’t Enough Anymore
By PHIL PATTON
THE New Beetle is dead. Long live the all-new Beetle, as Volkswagen calls the successor, squeezing together the adjectives just as it has squashed down the roof.
The 2012 car abandons the iconic arched silhouette of its predecessor and in the process shifts its style and personality. The new model is six inches longer and 3.5 inches wider, making it more practical, Volkswagen says.
It is also more macho. “More power, less flower” is the slogan.
For Volkswagen managers, that means luring more men. No car had more female appeal than the New Beetle — according to VW, women accounted for nearly 70 percent of buyers.
At a press introduction last fall in the rolling hills of northern Virginia, Rainer Michel, vice president for product marketing and strategy at Volkswagen of America, said he aimed to get the male-female ratio to 50-50; in the first few months sales were running 43 percent men, 57 percent women.
The successor to the New Beetle begins at $20,565, and $24,165 for the Turbo, which looks tougher with larger 18-inch wheels and a rear spoiler. VW initially offered two engines: a base 2.5-liter 5-cylinder making 170 horsepower or a 2-liter turbocharged 4-cylinder rated at 200 horsepower.
A TDI version, with a 140-horsepower turbodiesel 4-cylinder, is to be introduced at the Chicago auto show next month and arrive at dealerships in late summer.
Like the New Beetle, the newest Beetles sold in this country are assembled in Puebla, Mexico.
To Be Cute as a Bug Isn’t Enough Anymore
By PHIL PATTON
THE New Beetle is dead. Long live the all-new Beetle, as Volkswagen calls the successor, squeezing together the adjectives just as it has squashed down the roof.
The 2012 car abandons the iconic arched silhouette of its predecessor and in the process shifts its style and personality. The new model is six inches longer and 3.5 inches wider, making it more practical, Volkswagen says.
It is also more macho. “More power, less flower” is the slogan.
For Volkswagen managers, that means luring more men. No car had more female appeal than the New Beetle — according to VW, women accounted for nearly 70 percent of buyers.
At a press introduction last fall in the rolling hills of northern Virginia, Rainer Michel, vice president for product marketing and strategy at Volkswagen of America, said he aimed to get the male-female ratio to 50-50; in the first few months sales were running 43 percent men, 57 percent women.
The successor to the New Beetle begins at $20,565, and $24,165 for the Turbo, which looks tougher with larger 18-inch wheels and a rear spoiler. VW initially offered two engines: a base 2.5-liter 5-cylinder making 170 horsepower or a 2-liter turbocharged 4-cylinder rated at 200 horsepower.
A TDI version, with a 140-horsepower turbodiesel 4-cylinder, is to be introduced at the Chicago auto show next month and arrive at dealerships in late summer.
Like the New Beetle, the newest Beetles sold in this country are assembled in Puebla, Mexico.
Huh. I probably shouldn't be surprised.
24/01/2012 12:27:48 PM
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Punchbug!
24/01/2012 12:32:38 PM
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... Did you mean "slugbug?"
24/01/2012 03:31:37 PM
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Mad props for correction of terminology! Slugbug!
25/01/2012 10:40:33 PM
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I could copy+paste this replay and it would perfectly represent my thoughts also.
26/01/2012 05:20:32 AM
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If they had wanted to appeal to guys they should have skipped the built in flower vase
24/01/2012 03:52:04 PM
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