The steep sales generate more players/buzz, and the games sell more afterward at normal price. - Edit 1
Before modification by Zalis at 13/07/2012 04:40:10 PM
So, even with the low profit for the sale period, it seems to be made up for by sheer volume and after-the-fact retail price purchases.
At least that was how it was explained in one of the interviews I read. On a network like Steam, game promotion can be kind of viral.
At least that was how it was explained in one of the interviews I read. On a network like Steam, game promotion can be kind of viral.