The WC should be held in countries where football is important, and moreover where a country is a soccer power.

Holding the WC in places like Australia is absurd, most people there don't care about football compared to other sports. The same goes for the United States, or Canada for that matter.

1. All these countries are terrible at football.
2. No one living in them gives a shit about it.

If you have to hold it in Asia, give it to a team that kind of matters, like Korea (south, of course).

If you have to hold it in North America, give it to Mexico. Or better yet, bail on North America and bring it to Argentina, Uruguay, or Brazil.

And for the love of God keep it out of the Middle-East, the last thing we need is a 9/11 style attack wiping out the worlds greatest football teams all in one go.