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So they say; I still think fractional accounting plays a role as well. Joel Send a noteboard - 10/08/2011 04:12:43 PM
Psychological pricing has been around foreva.

http://en.wikipedia.org/wiki/Psychological_pricing

http://www.nytimes.com/2009/02/08/weekinreview/08arango.html

Same with those nine-tenths of a cent you pay for gas; it's a great way to make a profit off the gasoline tax (which, incidentally, Grover Norquist is planning a push against any day now).
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