It seems like some sort of 1950s stereotype to portray women as complaining that their own inferior negotiation skills, and taste for luxury, counts as discrimination. But since lacking a sense of humor is one of the most recognizable traits of feminists, I have to assume they are serious.
The next question is, is everyone else as stupid as Seth Rogen's TV commercial character, enough so to believe this? Women are not paid less than men for the same job with the same qualifications. No one would ever get away with doing that, and if they could, they'd being hiring nothing but women to save money. And if one gender prefers to buy more expensive items, or can be suckered into paying more money for nothing, that is not remotely discrimination. When there is actual discrimination going on, such as charging men more for car insurance, no one with a brain complains about that, because we know they are operating on actuarial tables.
What's more ridiculous, is that feminists, often the same ones, trumpet these same mythical "facts", of women getting paid less money AND spending more, when their whole raison d'etre is to convince people to trust women with responsibility. There is no more precise definition of fiscal irresponsibility than spending more while making less.
There are enough neutered men these days who self-identify as feminists that you'd think they could have run this nonsense by one of them for a basic logic check.
"Sometimes unhinged, sometimes unfair, always entertaining"
- The Crownless
“Tolerance is the virtue of the man without convictions.” GK Chesteron
Deus Vult!