The gays have been aware of Goop (A modern lifestyle brand) for years...how do we know? Well gays know because of Gwyneth.
Thus you get a situation like this.
Gay A, Goop is nonsense and is ripping people off he says to Gay B and C!
Gay B: [responds] ...but you have to appreciate the hustle that Gwyneth is doing, if people will buy it why not get rich? You have to RESPECT.
Gay C, [not listening] starts ordering things from Goop and once he finds something "cool" he asks Gay A and B about do I want a scented candle that smells like Gwyneth's ?
Gay A and B are and when this occurs.
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So what is the cool stuff that is being advertised in the Football games commercials Mookie? I am out of the loop on that subculture.