Picture this. You and some of your friends are invited to a BBQ. The host family formerly owned a renowned BBQ restaurant famous for their smoked meats and sauces made according to much loved and widely shared traditional regional recipes.

You arrive only to discover that the hosts have become vegans. Everything on the menu is plant based. The recipes are somewhat similar, but modified to conform to vegan requirements.

You and your friends try to hide your disappointment and try the food, but it’s no use. You hate it. It’s not at all what you expected. You tell the host it feels like a bait and switch and you are leaving.

The hosts are angry and post about their hurt feelings on social media. You are all anti-vegan, anti-animal rights, and climate change science deniers.

But all you wanted was a bacon cheeseburger and some pulled pork.