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I think the flaw in the logic of most publishing companies... Mossman Send a noteboard - 02/09/2009 03:05:49 AM
...is that they assume that every e-book sold is a print book not sold. Thus, they figure they're "losing" money, because they view all the $9.99 kindle sales of a new title as lost sales of a $24.99 hardcover. They project that it "costs" a certain amount to produce a book, and "cant afford" to sell e-books at $9.99. I think they are looking at it the wrong way. Most people prefer one format or the other, and of the folks who enjoy both print and electronic books, many will, if they enjoy an e-book, then pick up a print copy to have in their personal library. I think having e-book editions opens up the market for more potential readers, and is added profit for the publisher.



Hardback books could be killed off if Amazon’s e-books and Google’s digital library force publishers to slash prices, Arnaud Nourry, chief executive of French publishing group Hachette, has warned.

EbooksMr Nourry said unilateral pricing by Google, Amazon and other e-book retailers such as Barnes & Noble could destroy publishers’ profits.

He said publishers were “very hostile” to Amazon’s pricing strategy – over which the online retailer failed to consult publishers – to charge $9.99 for all its e-books in the US. He also pointed to plans by Google to put millions of out-of-copyright books online for public use.

“On the one hand, you have millions of books for free where there is no longer an author to pay and, on the other hand, there are very recent books, bestsellers at $9.99, which means that all the rest will have to be sold at between zero and $9.99,” Mr Nourry said.

There was a real and “muscular” debate in the industry in the US, he added. Retailers were paying publishers more than $9.99 for each e-book, so were selling them at a loss: “That cannot last?.?.?.?Amazon is not in the business of losing money. So, one day, they are going to come to the publishers and say: by the way, we are cutting the price we pay. If that happens, after paying the authors, there will be nothing left for the publishers.”

Some rival publishers have expressed concern in private at Amazon’s fixed $9.99 per title pricing on its Kindle electronic reader. Others note the minimal costs of distributing books electronically mean they can make higher profit margins even with lower prices than in print.

Mr Nourry’s comments come as analysts predict a growth spurt for the still-niche electronic reader market, with wireless devices from Sony, Plastic Logic and others due to compete with the Kindle.

Resistance to the Google books project from European libraries appears to be easing, with the National Library of France confirming this month that it was working with the US internet giant. But European publishers say they are determined to defend their rights.

Mr Nourry said Hachette – the world’s second largest publisher of books by sales – wanted to work with Google because of its formidable online presence. But he called on the group to be “more reasonable” in its dealing with French publishing houses.

Interesting article. Personally, I could see publishers making hard covers something like a special order item or a special edition with some kind of bonus material (an interview or something of the sort maybe?). They'll have to do something, even in the digital age for those who collect and demand hard covers.
Still, I find myself reminiscing about the pre-Internet days when I was a kid, how simpler things were. It truly is a digital age now when paper print sources like newspapers are going Online and now publishers are eyeing the end of hard cover books.
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E-books could spell the end for hardbacks, warns Hachette chief - 31/08/2009 04:32:35 AM 1215 Views
I wouldn't put too much stock into that anytime soon - 31/08/2009 05:07:02 AM 890 Views
I agree with you very much on that last sentence. - 31/08/2009 05:50:37 AM 816 Views
Re: I agree with you very much on that last sentence. - 31/08/2009 08:27:02 AM 811 Views
Re: I agree with you very much on that last sentence. - 31/08/2009 02:12:37 PM 728 Views
ha! file under trends i have unwittingly become part of... - 31/08/2009 09:18:39 PM 789 Views
I only buy hardcovers and am willing to pay a premium for them - 31/08/2009 05:11:26 AM 776 Views
I like tradepaper backs too. - 31/08/2009 05:17:08 AM 779 Views
Re: I like tradepaper backs too. - 31/08/2009 02:16:25 PM 740 Views
Re: I like tradepaper backs too. - 01/09/2009 05:25:35 AM 806 Views
It was Malazan that introduced me to trade paperback, as well. - 01/09/2009 09:01:24 PM 778 Views
You were one person I was thinking about when I posted this. - 01/09/2009 05:22:33 AM 802 Views
I doubt hardcopy books are doomed. - 31/08/2009 05:13:38 AM 811 Views
I don't see it working for a while - 31/08/2009 05:36:31 AM 728 Views
Re: I doubt hardcopy books are doomed. - 31/08/2009 02:04:47 PM 823 Views
I don't agree with the comparison. *NM* - 01/09/2009 05:31:37 AM 344 Views
I read the majority of my books on a screen these days. - 31/08/2009 08:29:51 AM 824 Views
How long did it take to get used to? *NM* - 31/08/2009 09:48:42 PM 345 Views
Re: I read the majority of my books on a screen these days. - 01/09/2009 05:37:35 AM 719 Views
I imagine that it's paperbacks which are under more of a threat - 31/08/2009 04:26:26 PM 789 Views
Can you write in the margins of academic ebooks? *NM* - 31/08/2009 09:50:12 PM 355 Views
I don't write in the margins of any printed book - 01/09/2009 04:24:11 PM 755 Views
Re: I imagine that it's paperbacks which are under more of a threat - 01/09/2009 05:46:12 AM 742 Views
Someday, I would love to see - 02/09/2009 03:10:39 AM 800 Views
well, i'd say yes, but no... - 31/08/2009 07:22:51 PM 777 Views
Re: well, i'd say yes, but no... - 01/09/2009 06:02:14 AM 761 Views
God, I hope not. I hate reading on screen. *NM* - 01/09/2009 07:08:07 PM 500 Views
Agreed. - 02/09/2009 05:29:18 PM 800 Views
I think the flaw in the logic of most publishing companies... - 02/09/2009 03:05:49 AM 797 Views

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