Things like product names and branding are not about the customer in that sense.
A basic economics course will tell you that companies have a couple of aims and characteristics they want to achieve. In the case of the Scottish distilleries whose product meets the criteria of a Scotch, prestige is one of those aims. There is definitely a prestige in the whisky world when it comes to the label Scotch. The more protected and limited that appellation is the better it is for those companies. And then for the people of Scotland. It is a source of pride, and why shouldn't it be?
It's really not about the customer in this case - except for those who enjoy the knowledge that the Scotch they're drinking can only be from Scotland. That type of brand recognition is important, almost priceless.
A basic economics course will tell you that companies have a couple of aims and characteristics they want to achieve. In the case of the Scottish distilleries whose product meets the criteria of a Scotch, prestige is one of those aims. There is definitely a prestige in the whisky world when it comes to the label Scotch. The more protected and limited that appellation is the better it is for those companies. And then for the people of Scotland. It is a source of pride, and why shouldn't it be?
It's really not about the customer in this case - except for those who enjoy the knowledge that the Scotch they're drinking can only be from Scotland. That type of brand recognition is important, almost priceless.
*MySmiley*
Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read. - Groucho Marx
Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read. - Groucho Marx
/ Booze: And the best whisky comes from?
- 25/01/2010 02:34:43 PM
735 Views
I was actually reading something about the whiskys Asia was churning out
- 25/01/2010 03:20:30 PM
303 Views
It's a protected label in the EU
- 25/01/2010 03:47:29 PM
462 Views
I still haven't decided if I approve of protected labels.
- 25/01/2010 04:41:45 PM
379 Views
Normally it would be a trade mark
- 25/01/2010 04:56:59 PM
293 Views
No, I am not missing that.
- 25/01/2010 05:02:04 PM
270 Views
Partly
- 25/01/2010 05:09:25 PM
276 Views
So then if a Scotch Whisky is made in Scotland...
- 25/01/2010 05:32:42 PM
405 Views
But the Taiwanese brand doesn't meet the standards for Scotch.
- 25/01/2010 05:54:43 PM
295 Views
I mean the standards of taste and quality
- 25/01/2010 06:52:10 PM
288 Views
But that's not really the point, is it?
- 25/01/2010 07:33:00 PM
270 Views
Just how I think about things then 
I think their body and substance is far more important.
- 25/01/2010 07:54:07 PM
327 Views
I think their body and substance is far more important.
- 25/01/2010 07:54:07 PM
327 Views
There's nothing snobby about protecting a brand which makes a lot of money for your country.
- 25/01/2010 04:03:45 PM
431 Views
I didn't say that it was snobby to do that.
- 25/01/2010 04:27:57 PM
323 Views
Re: I didn't say that it was snobby to do that.
- 25/01/2010 04:51:43 PM
362 Views
You still get my point.
- 25/01/2010 04:53:33 PM
262 Views
Why should they have to label it that?
- 25/01/2010 04:59:13 PM
294 Views
Because Scotch indicates a type of Whisky, not ONLY its location.
- 25/01/2010 05:09:09 PM
283 Views
There is, as far as I'm aware, nothing stopping them from doing that.
- 25/01/2010 05:13:14 PM
291 Views
And see, there's a difference in my mind.
- 25/01/2010 05:18:33 PM
290 Views
I guess so
- 25/01/2010 05:21:19 PM
306 Views
I so knew someone was going to say something along those lines 9_9
- 25/01/2010 05:35:59 PM
293 Views
You also should add that it is protecting the consumer
- 25/01/2010 04:34:22 PM
285 Views
again, though, there's no need to be rude 
- 25/01/2010 04:42:27 PM
287 Views
- 25/01/2010 04:42:27 PM
287 Views
I imagine so
- 25/01/2010 04:58:40 PM
299 Views
yes, how dare people make their own scotch.
- 25/01/2010 05:14:58 PM
292 Views
*NM*