On Dutch television, a new commercial for the jazz/soul radio station Radio 6 recently appeared. The first time I saw it (see linked), I had an uncomfortable feeling that I still can not shake. Is there nothing wrong with the commercial, or is it slightly racist? I'm leaning to the first option, but am curious what you think about it.
The synopsis: a black woman (presenter Sylvana Simons) is sitting in a radio studio announcing a new number. As soon as the music starts, she gets doused in black paint. Then, it shows the new slogan: "now blacker then ever" ("nu nog zwarter" ).
There is also another version with presenter Leo Blokhuis, a caucasion man.
I keep getting uncomfortable thoughts about the racial distinction. Is it different from making a commercial for a classical music station or maybe hard core house and call it "now whiter than ever"?
So, what are your thoughts?
(BTW, it is a good radio station.)
EDIT: I hate that smiley with " and ).
The synopsis: a black woman (presenter Sylvana Simons) is sitting in a radio studio announcing a new number. As soon as the music starts, she gets doused in black paint. Then, it shows the new slogan: "now blacker then ever" ("nu nog zwarter" ).
There is also another version with presenter Leo Blokhuis, a caucasion man.
I keep getting uncomfortable thoughts about the racial distinction. Is it different from making a commercial for a classical music station or maybe hard core house and call it "now whiter than ever"?
So, what are your thoughts?
(BTW, it is a good radio station.)
EDIT: I hate that smiley with " and ).
The mystery deepens... I think. *MySmiley*
This message last edited by Artsapat on 22/03/2010 at 06:47:51 PM
Is it racist?: Commercial for Jazz/Soul radio
22/03/2010 01:47:45 PM
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I don't think it's racist at all
22/03/2010 07:15:55 PM
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Uh.
22/03/2010 09:36:35 PM
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Re: Uh.
29/03/2010 07:03:14 PM
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I'm not Dutch, but that was a pretty ignornant claim
29/03/2010 07:20:09 PM
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Re: I'm not Dutch, but that was a pretty ignornant claim
29/03/2010 07:28:34 PM
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Not "higher" nor "lower," but "different" would be the word to use here
29/03/2010 07:46:15 PM
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Re: Not "higher" nor "lower," but "different" would be the word to use here
29/03/2010 07:53:56 PM
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This. ~points at Larry's post~ *NM*
29/03/2010 07:42:35 PM
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Re: This. ~points at Larry's post~
29/03/2010 07:57:30 PM
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Um.
29/03/2010 08:00:54 PM
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Re: Um.
29/03/2010 08:44:31 PM
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My question for you was on that one line that Larry responded to.
29/03/2010 08:46:26 PM
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She agrees with you about it not being racist - she had issues with your "crude" comment.
29/03/2010 08:59:44 PM
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I don't see it
22/03/2010 08:19:31 PM
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i'd say the actions in the commercial are more racist than the words
22/03/2010 10:00:02 PM
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It would not float here in the US
22/03/2010 10:07:08 PM
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Agreed.
23/03/2010 05:36:14 AM
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Could you please expand on one point in your reasoning?
23/03/2010 07:20:31 AM
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It's not race specific music if it's enjoyed/performed/presented by various races.
23/03/2010 07:32:33 AM
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MOBO
23/03/2010 10:20:22 AM
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The trouble lies in historical neuroses cooked in our melting pot, I think.
23/03/2010 11:29:06 AM
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Only if it's racist to mention the fact that different races exist. Which seems to be the US view.
23/03/2010 09:24:23 AM
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Agreed
23/03/2010 10:21:59 AM
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Some people are like that, yes, but at least it isn't the "accepted" media position. Yet. *NM*
23/03/2010 11:01:47 AM
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Not at all, the problem is when people seem to say something is exclusive to a given race.
23/03/2010 11:51:06 AM
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I agree with some of what you say, but I think you're assuming more than is warranted.
23/03/2010 02:33:34 PM
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