The more they will be pirated.

When games were 29.99 and there was no need for authentication and people with relatively low tech-skills could make their own no-CD workarounds, piracy and lost revenues were a lot less.

Now, they raise the price of games to 59.99 because of piracy, which of course leads to more... you guessed it... piracy. Plus, on top of that mess, they add these ridiculous restrictions like needing to have an internet connection to activate it before playing (even for single player). The incentives to pirate have never been higher... and as a famous economist once said - "incentives matter"