Data may be inherently neutral but huge corporations are not. I use DuckDuckGo as my default search engine because they do not track your searches nor do they collect metadata from users.
Apple and Safari due to having so many iphones collect lots of data even if they do not want that data just because they have the iphone and the default web browser for the iphone and to make a browser work you need to collect data even if you send that data to the trashcan immediately
(For example DuckDuckGo has to collect data to work, but they make it a point of not saving it, but shredding it immediately and thus your comment they do not collect data from users is mostly true )
Well one thing announced at WWDC (World Wide Devleoper Conference, it is an apple only event but its been around so long 34 years that it used to be the PC with the Apple II and so on) ; one thing announced was that Apple as part of their phone browser will now send "fake metadata" and randomized tracking data in order to make it harder to be tracked.
For example if you give a website usage of the info this person comes from this zipcode, and they have this battery life, and then 5 mins later they come back to the website and they have this zipcode and this battery life, you can use the battery life info to help you track a person who goes from website to website. There are other hardware infos strings that even without a username effectively I can track you anywhere.
And this is not something unique to google, all these companies have it, facebook, amazon.com, and a couple other big ones. And you do not need to be big in order to track, but the bigger you get the easier it is to make money off of tracking for you have more data and in theory you hire smart engineers, math people, etc who help parse the data in a way that makes you money.


