Save the Children
Scold the Voters
Pepsi Generation
Voice of Optimism , my question. is what comes after Farce?

from wikipedia

Once underway, Biden's campaign messaging became confused due to staff rivalries and bickering.[11][1 Four different themes were presented, sometimes simultaneously: "Pepsi Generation", "Voice of optimism", "Save the children", and "Scold the voters".[16] Pollster Pat Caddell in particular was a disruptive force within the campaign, but he had been Biden's friend for fifteen years.[16] Another of the themes was generational change; Biden hoped to inspire a new generation, as John F. Kennedy had inspired his.[19] Indeed, Biden had a theory of presidential elections as a cycle, wherein there are candidates, such as he saw himself, who can bring with them large spurts of sometimes disruptive progress, followed by periods of adjustment in which voters prefer candidates who can "let America catch its breath."[12]

However, the generational change theme was not catching on especially well.[20] Biden was also hurt by his never having been a player in the Washington social scene.[21] He would later write that his messaging had been "a bit opaque, like audiences were hearing me through a veil. ... I started looking at the race through the wrong prism. I looked around, judg[ing] myself against the other potential candidates for the nomination ..."[12]

https://en.wikipedia.org/wiki/Joe_Biden_1988_presidential_campaign