I'd like to see one in person and drive it too. Something about the pictures of the front doesn't vibe well with me. I had a 4-door Jeep Wrangler for just shy of 6 years (before it was stolen). I was very content and happy with that vehicle.
As for the appeal...the 4x4 aspect is nice. The ability to have the vehicle be a closed cab or totally open is nice. Much like the Wranglers....there are a bunch of different mods and customizable things one can do to personalize the vehicle.
That's what I find attractive about it.
~Jeordam
Saving the Princess, Humanity, or the World-Entire since 1985