You will note there is no gospel or any sort of received wisdom from the known deities. In fact, even the DOs followers, who appear far closer to any organized religion than anyone else in WoT, only follow orders and oaths.

Prayer to the Creator seems to be treated as a personal thing, for the most part, and no one forces it on you if that isn't what you want to do.

Anyone claiming to speak on behalf of the Creator seems to be met with a healthy dose of contempt. Even nominally "devout" people like Nynaeve are skeptical of Masema, not just for himself but even his claim that the Dragon Reborn, the closes thing they have to a messiah, is actually somehow more connected to the Creator than random dude.

And you will notice that while Masema himself tried to impose certain strictures, about how women should dress and so on, you can almost sense Jordan rolling his eyes when he writes Nynaeve's PoV on this. Same with the Whitecloaks, who try to impose a certain kind of behavior to be called something like a "true believer". The majority of WoT society, however, is spiritual and may even be devout, but they don't behave in a certain way so as to gain the Creator's favor.