...but for me going to the movies is a bit like travelling to a wondrous place for two hours. Anything that adds some additional amusement to that is fine with me and I am okay with the extra money for it. Mind you, that's the real 3D effect Avatar presented I am talking about, not the fake one. I went to see it twice and probably would have gone a third time too.
As you say, not everyone's interested in that, but I think a lot of people are. Of course the industry will fuck up this momentum very quickly if they deliver too many films that aren't really 3D or are just simply bad flicks. But assuming that when a movie comes out in 3D, it can't possibly have much of a plot to offer may be a mistake.